If you own a pharmacy and are looking for ways to make the most out of it, this article is for you! Here are 5 effective ways to get more out of your pharmacy! Execute these tips from our experts so that from today, you identify, conquer and achieve in retaining more clients.
1. The first impression is key.
You won’t get another chance to make a good first impression. Therefore, from the beginning focus on satisfying the customer’s wishes and do not concentrate only on submitting an offer. If your first impression is weak, the end will be the same. Take advantage of the first meeting so that your consumers are convinced, through a good deal, that you are their best option and, of course, that they are also important to you. Otherwise, later, you will have to work hard to change a bad first impression.
2. Draw a plan to win customers.
Planning the actions, you will perform will give you great advantages to offer a service of excellence. Create a general plan before dealing with new customers and a special one for your main accounts. Profile each of your prospects based on general data and the specific needs you observe. The purpose is to develop specific actions aimed at filling these gaps. Remember that the plan is only a starting point that must be adapted according to the case because each client is different.
3. Listen first and then anticipate.
Once you’ve charted a plan, the second step is called “anticipate.” How to do it? It allows the client to explain in detail what they want. Sometimes, words are not a sufficient resource to express what we really feel, so it also takes into account facial expressions and gestures. When it is your turn to speak, utilize all the information you have to present the characteristics of your product or service as the exact solution to the demands made. Conclusion: Anticipate and go further.
4. Choose a good place for your business.
The location is a fundamental point for customers to enjoy going to your business with pleasure and without complications. Take into account the communication routes to get to your premises and the type of area that is, not too conflictive, dangerous or difficult to access. Also, consider it a priority to have your own parking lot or make an alliance with a nearby one and offer a special rate for your buyers. It would be useless if the design of your store is spectacular and you have the best products at competitive prices if you cannot get people to come to you without major obstacles.
5. Study your market.
Invest time to be an expert in your market. Attend trade shows and events that your consumers consider important. There, you can live closely with them. Also, take the opportunity to observe what your competition is doing and to detect what kind of products and services are most in demand. Another option is to keep up-to-date on market trends through specialized publications and by getting involved and participating in chambers and trade associations.
Therefore, if you follow these five tips, you are sure to get some very loyal customers who stay with you forever!